June 30, 2016

ADIDAS ANNOUNCES LONG-TERM PARTNERSHIP WITH KANYE WEST

Kanye debuted his first clothing collection for adidas, Yeezy Season 1, in February 2015 and dropped the first shoe, Yeezy Boost 750, the same year. But their most successful launch yet has been the Yeezy Boost 350, which has become one of the fastest-selling shoes in history and won Shoe of the Year at Footwear News’ Achievement Awards in December. Kanye West is in it for the long haul with Adidas. Today the sportswear company announced that it would be expanding its partnership with the rapper/designer to launch Adidas + Kanye West, an athleisure line comprised of footwear, apparel and accessories.
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